Woensdag: 12:15 - 12:45, Zaal 6
The Next Evolution in Mobile Marketing: How to add mobile to your interactive channel strategy
Mieke De Ketelaere,
Global Solution Expert Selligent
The session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.
Global Solution Expert Selligent
The session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.
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