Donderdag: 12:15 - 12:45, Zaal 5
Beyond e-mail marketing: Boost conversion with interactive dialogues and behavioral targeting
Mieke De Ketelaere,
Global Solution Expert Selligent
In this workshop you will see the results of a unique integrated approach for dialogue marketing, behavioral targeting and social media profiling. Our global solution expert will explain to you:
Global Solution Expert Selligent
In this workshop you will see the results of a unique integrated approach for dialogue marketing, behavioral targeting and social media profiling. Our global solution expert will explain to you:
- how e-mail marketers from leading brands boost conversion with over 300% by shifting from traditional broadcast to interactive dialogues
- how ‘intention-to-buy’ is detected on your website and how you can set-up individual follow-up to get the purchase
- how to detect brand advocates in your current database, measure their influence in social networks and threat them accordingly
- how an integrated solution for dialogue marketing and behavioral targeting gives marketers great comfort for bringing vision to action
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