What to expect at IMME 2011? On this page a preview of the program. You will find out which speakers are confirmed and what suggestions visitors have for the program of IMME 2011.
Speakers & suggestions
• CONFIRMED Speaker: Drs. Marcel M.J.P. Vogels - Founder of IAB Taskforce (Cross)media Effectivity & ROI Managing Partner E2 Mediagroep (o.a. MeMo2 & Hottraffic)
“Effective use of digital resources in Crossmedial Marketing”
This Dutch lecture deals with the questions: How does Crossmedia work and what should be the role of digital communication? Marcel Vogels gives an summary of 2000 tracking measurements.
• CONFIRMED: Email Outlook 2011
An overview of innovations and important trends in email. A must see for every one professionaly involved in email marketing.
• DEBATE ’Email vs Social’
What is your choice ? Enter the debate at IMME 2011 led by dicussion leaders Marc Borgers en Sytse Kooistra.
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• Request: Spil Games
Subject: Gaming - Online casual gaming as the ideal environment to connect with consumers
With close to a billion online gamers, online gaming is a revolution that marketeers need to be dialed into. There is a lot of hype at the moment, but what is the reality? The presentation will outline the benefits online casual gaming can bring to advertisers. These include everything from targeting audiences to driving increased brand awareness and interaction.
Attendees will learn how they can take advantage of online gaming as an innovative and concrete tool to reach consumers and build brand awareness and interest. They will walk away able to articulate the market opportunities offered by advertising via online gaming and the scale and reach it can provide.
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Speakers & suggestions
• CONFIRMED Speaker: Drs. Marcel M.J.P. Vogels - Founder of IAB Taskforce (Cross)media Effectivity & ROI Managing Partner E2 Mediagroep (o.a. MeMo2 & Hottraffic)
“Effective use of digital resources in Crossmedial Marketing”
This Dutch lecture deals with the questions: How does Crossmedia work and what should be the role of digital communication? Marcel Vogels gives an summary of 2000 tracking measurements.
• CONFIRMED: Email Outlook 2011
An overview of innovations and important trends in email. A must see for every one professionaly involved in email marketing.
• DEBATE ’Email vs Social’
What is your choice ? Enter the debate at IMME 2011 led by dicussion leaders Marc Borgers en Sytse Kooistra.
•
•
•
•
• Request: Spil Games
Subject: Gaming - Online casual gaming as the ideal environment to connect with consumers
With close to a billion online gamers, online gaming is a revolution that marketeers need to be dialed into. There is a lot of hype at the moment, but what is the reality? The presentation will outline the benefits online casual gaming can bring to advertisers. These include everything from targeting audiences to driving increased brand awareness and interaction.
Attendees will learn how they can take advantage of online gaming as an innovative and concrete tool to reach consumers and build brand awareness and interest. They will walk away able to articulate the market opportunities offered by advertising via online gaming and the scale and reach it can provide.
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