Donderdag: 13:45 - 14:15, Zaal 1

Email marketing: Best practice for video in email and how to improve ROI by understanding the customer lifecycle.
Anders Frankel,
CEO Apsis


English presentation about the newest possibilities and techniques in the use of video in emails to customers and prospects. For webshops this can be an ideal tool which makes it possible to analyse the consumer’s behaviour when the email is opened.

By using the newest technology video in email can be a very powerful tool, without substantial additional costs.