09 oktober 2009
Online publicity spending passes TV
Online ad spending has passed TV for the first time in history, announces eMarketer. The online market has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.
In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009. Research from the Internet Advertising Bureau UK (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) put online revenues at 23.5% of the total from January to June, 1.6 percentage points ahead of TV.
Read the full article on eMarketer
In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009. Research from the Internet Advertising Bureau UK (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) put online revenues at 23.5% of the total from January to June, 1.6 percentage points ahead of TV.
Read the full article on eMarketer